Hunkeler Innovationdays 2025 is Happening Soon!

We’re just a week away from what has become one of the most popular and important events for the digital print market: Hunkeler Innovationdays 2025. It’s being held February 24-27 in Lucerne, Switzerland which is just 30 minutes southeast from both Hunkeler and Muller Martini world headquarters.

Shows like this are always an exciting event that I generally look forward too. That is until they are “a few weeks away.” By that time, the planning meetings, training, customer arrangements and other preparation hours have added up to 4-5x the length of the show itself. Plus there are the logistics of travel via planes, trains and automobiles. And, once there, being in the booth every day at 8:00 a.m. and eating dinner at 9:00 p.m. (all the restaurants are full!). Is there such a thing as calling in “tired?”

My role is to encourage my customers to attend so they get a first-hand, up-close look at our trendsetting finishing capabilities. That’s the easy part. Not so for the many hard-working teams who plan/transport the equipment, select which products to run, as well as the print partners we connect with. These groups have been working on Innovationdays since before Drupa 2024. And then there is our sister company, Hunkeler. They are active participants in every booth.

But all the preparation pays off and is well worth it. The Muller Martini display is exciting and further reinforces that we are “driving the digital transformation in finishing.” No one can produce the volume of books that we can with the fewest touches and fewest people. If you make it to Lucerne, you won’t be disappointed.

I am looking forward to it! Will I see you there?