The New Müller Martini Look
Every strong brand evolves. Us included. We’re turning over a new visual leaf and, with our new design, we would like to show you what drives us: our passion for technology, our commitment to partnership, and our mission to always be one step ahead. This new identity combines precision, progress, and our long analog tradition with the exciting digital future.
Our logo – connection, partnership, progress
The heart of our new image is our logo. It now shapes our entire identity and implies connection, partnership, and a positive, upward trend for our customers. The characteristic 50° element from the design mark forms the creative backbone. You will find it in cropped images, surfaces, text containers, and graphic details. The clear, dynamic lines make our image unmistakable.
A clear, modern brand environment
Instead of one rigid key visual, in the future we will turn to a modular design system. The colors, fonts, grids, and design elements are fine-tuned to one another, providing guidance, structure, and recognizability. The underlying grid is derived directly from the design mark and is a great example of how identity and design go hand in hand.
The new blue gradient from dark blue to light blue in the 50° angle lends our backgrounds depth and elegance. It is modern, high-quality, and immediately recognizable as Müller Martini.
Colors that strengthen our identity
Our colors remain true to our brand: Dark blue, light blue, black, and white continue to lay the foundation. Our color spectrum now also features magenta – used selectively and sparingly to set accents and generate visual energy.
Focus on technology and people
Our imagery features our laser-blue machines together with people. After all, success cannot be achieved by technology alone. True added value is only possible when the know-how of our employees, driving our technical progress with their expertise, aligns with your requirements and experiences as a partner. We create solutions that simplify processes intelligently and noticeably boost performance – with passion. And that’s exactly what we want to show with our new imagery.
A clear signal for the future
With the new design, we are establishing a consistent, modern brand image that gives us a clear position worldwide and emphasizes our innovative leadership. For you, this means that everywhere you encounter Müller Martini, you can expect a clearer, more modern, and more homogeneous appearance. A strong signal for how we want to lead Müller Martini into the future: with confidence, unity, and a clear profile.
Stay connected with us. We look forward to gradually showing you our new design.
Best,
Matthias Annaheim
Head of Corporate Marketing and Communication
