The magazine, which was printed at the HP booth, is sold by homeless vendors on the streets of Düsseldorf. Adrian Mayr, Head of Product Management at Muller Martini AG: "Muller Martini is very proud to be a production partner of the "11 FREUNDE" magazine. We are delighted to support HP's initiative to produce products for sale on the streets during drupa, not only reducing paper waste during the trade fair, but also supporting a good cause."
Perfectly finished: On its smart factory line at the drupa booth, Muller Martini produced the special edition of “11 Freunde”, which is being sold by homeless vendors in Düsseldorf to mark the European Football Championships.