CEO Bruno Müller Celebrates Success at drupa 

“The Visitors were Impressed by our Showing”

High visitor attendance at the Müller Martini booth during the eleven days of the fair, numerous sales completed, and outstanding teamwork – CEO Bruno Müller declares the drupa a resounding success.
Following eleven eventful days, the drupa has once again closed its doors for four more years – what is your verdict from Müller Martini’s perspective?
Our showing was strong and successful, which was reflected in the great deal of positive feedback and compliments we received from visitors. Attendance at the trade fair was high and, very important for us, we sold multiple machines right on site. This shows that our offering and our innovations were well received by customers. We are very satisfied with how the trade fair went.
Bruno Müller, CEO of Muller Martini, is very satisfied with the successful trade fair showing at drupa.

What did visitors think of the motto “Driving the digital transformation”?
Our motto hit the nail on the head. Visitors were impressed by our focus on new technologies – especially (but not only) in digital developments and how we are harnessing the digital transformation to the benefit of our customers. Digital printing is asserting itself more and more, and our solutions are right on par with the trend. All the conventional and digital solutions showcased gave plenty to talk about and attracted lots of visitors.
In the many discussions you had at the Müller Martini booth: What were visitors most impressed by?
Visitors were impressed by our modern showing and the good mood of our team. The booth design was also mentioned in a positive light, as it masterfully reflected the innovation and technology Müller Martini stands for. The perfectly presented exhibits fascinated visitors, allowing them to witness our solutions up close. Despite the casual, friendly atmosphere, it was clear that everyone was working hard to offer the visitors an informative, inspiring experience.
How was the collaboration with Hunkeler? Were there any synergies to be made use of?
The collaboration between Müller Martini and Hunkeler was great right from the first day. With a joint machine solution at the Müller Martini booth and the two locations in halls 1 and 8a, we had the unique opportunity to get to know each other even better and to perfect processes for collaboration in joint projects. This good teamwork was confirmed by multiple sales. We made optimal use of the close cooperation and our common understanding to present trade fair visitors an extensive, impressive range of products.
How did visitors respond to the world premiere Hunkeler/Müller Martini combination Sheetfolder/Vareo PRO?
The feedback on the combination of the Starbook Sheetfolder from Hunkeler and Vareo PRO from Müller Martini, shown for the first time ever, was positive. Visitors praised the seamless integration and the many possibilities afforded by the combination. There was a great deal of interest in the increase in efficiency and quality improvements that the solution offers.
Digital sheet-fed printing has majorly gained in significance at drupa. Visitors were therefore especially open to new solutions for making the digital printing process more efficient and flexible. The combination of the Hunkeler Starbook Sheetfolder and the Vareo PRO from Müller Martini is an excellent example.
How satisfied are you with the sales during the trade fair?
We managed to close both unexpected and expected deals and are very happy with the sales. On top of that, we have a favorable view of our strategic direction. The overwhelmingly positive feedback from our customers confirms our path and shows that we are meeting the needs and requirements of our customers.
I’d like to take this opportunity to thank everyone – our customers, visitors at the trade fair, the organizers, and, of course, our team, which made this great showing possible. We wouldn’t have been able to achieve this drupa success without the dedication and hard work of everyone involved.

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