After 20 Years of Negotiations, Vivar Printing Decides in Favour of a Diamant MC 60

The first negotiations with Vivar Printing, one of the largest private printing companies in Malaysia, began in 2004. Now the company has signed the purchase contract for a Diamant MC 60 bookline at Muller Martini's drupa stand.

The company is situated in Rawang, Malaysia and has set itself the goal of developing the perfect book and thus making more and more people fall in love with books and reading. As the company now manufactures 90 per cent of its products for export, the quality aspect of the end products has become increasingly important in recent years.

The aim is to automate and thus better organize the production of hardcover books. "With the Diamant MC 60, the customer saves a lot of time during set-up and changeover," explains Simon Leong, General Manager at Muller Martini Malaysia. "The new bookline offers them many new functions and production options that will enable them to serve new product segments and business areas in the future."
Vivar Printing is relying on Muller Martini's experience and extensive expertise in hardcover production for the purchase and praises the cooperative course of the negotiations. "It is a great pleasure for Muller Martini to be able to count Vivar Printing among our customers," says Michael Starford, Regional Sales Manager at Muller Martini, who has been accompanying the customer for 20 years.

The next generation of the family-run printing company Vivar Printing used drupa to find out about the latest developments in the graphic arts industry. They met with the entire sales team and CEO Bruno Müller at the Muller Martini drupa stand to finalise the purchase of the Diamant MC 60.