China Print 2021: Successful Appearance by Muller Martini
At China Print 2021 in Beijing, the first major trade show for the graphic arts industry with visitors since the outbreak of the corona pandemic, the Muller Martini stand was extremely well attended.
"The live demonstrations of the Prinova saddle stitcher in combination with the Connex workflow system and the EMP 513 casing-in machine met with particularly great interest," said Sven Olsen, Managing Director Asia/Pacific, summing up Muller Martini's presence at the trade fair. "But the demos of the InfiniTrim three-knife trimmer and the Pluton palletizer from Solema were also well received by visitors."
The Muller Martini stand at China Print in Beijing had a large number of visitors.
The EMP 513 was in particular focus because the production of very short, digitally printed runs of hardcover books is also becoming increasingly popular in China. "Our book casing-in machine is aimed precisely at this very specific need in the market, for which there are currently not many solutions," says Sven Olsen.
During the show, a number of sales deals were signed for the EMP 513 – as well as for the Prinova and InfiniTrim. "In addition, we made a number of other deals for other machines – so the trade show was extremely successful for us," Sven Olsen sums up with satisfaction.
Here you can find a blog from Sven Olsen, Managing Director Asia/Pacific at Muller Martini, about China Print 2021!