Successful Open House at New Century Union
Printing in Nanjing (China)
At an Open House in Nanjing, China, long-time Muller Martini customer New Century Union Printing presented its new plant with its modern production facilities to its customers. Muller Martini also took the opportunity to give the numerous visitors a live demonstration of its wide range of finishing solutions.
Alongside four other systems, Muller Martini also presented the Alegro perfect binder at the Open House in Nanjing. From left: Fan Xiao Ping (Engineer Muller Martini China), Miao Houwei (General Manager Fujian Xinhua), Ceng Xiufeng (Vice Manager Fujian Xinhua), Stephen Liu (General Manager Muller Martini China-Shanghai).
The event, which met with a great response, attracted over 300 visitors from all over China to New Century Union Printing in the former capital. They first saw an exhibition of digital printing presses and were then able to tour the new plant. There, Muller Martini had systems from all segments of finishing live in operation with two Pantera and Alegro perfect binders, a BF 513 hardcover bookline, a Ventura MC 200 book sewing machine and a Primera MC saddle stitcher. Several Muller Martini employees from Beijing, Shanghai and Shenzhen explained the benefits of the five machines, which are known for their fast make-ready and high level of user-friendliness, to the open house visitors.
The event ended with a conference at the "Fairmont Nanjing Hotel". After the welcoming speech by Tong Jun Mao, Chairman of New Century Union Printing, representatives from the Jiangsu Province Printing Association, Fuji Xerox and Muller Martini also addressed the guests.
For Muller Martini, the event was a great success not only because of the many visitors, but also thanks to two sales deals. This is because following the event, Hefei City-based Hua Yun Printing decided to invest in an Alegro perfect binder and a Primera MC saddle stitcher
. "It was a successful end to a successful day for us," said Sven Olsen, Managing Director of Muller Martini China."