In their annual report, Matthias Horx and his Future Institute based in Frankfurt and Vienna offer an insight and outlook into current trends and innovations. A source of inspiration to look outside the box at the start of the year and perhaps take a few things into consideration in your own plans.
While we are still laying the groundwork to implement digital transformation, Matthias Horx is intensely occupied with asking what will come next. The first signs of digital exhaustion are already becoming apparent. The futurologist believes that we are heading for a tipping point where digital momentum is starting to waver.
For the promise that digitalization will revolutionize everything is being increasingly perceived less as a promise, but above all as an overwhelming requirement, leading to dehumanization. In the US, a radical debate about the consequential damage of social media has started, which will also have an impact in Europe. At the latest when it becomes known that the next upcoming elections were digitally influenced by whomever.
In order to understand the effects of digital communication, it is advisable to use both economic and psychological parameters. The economy can be represented as a formula of accumulated clicks - and this is precisely where Horx sees the danger that social media channels degenerate into absolute manipulation machines and make people addicted and immature.
But clicks also have a direct influence on our motivation because with every click our organism releases happiness hormones such as dopamine and endorphins. The number of clicks, likes or followers also determines our emotional condition. Who would have thought that we would be willing, voluntarily and without realizing it, to cede so much power to the internet?