With the advent of self-publishing thanks to the internet, the structure of the book market that has been established over decades between authors, publishers and booksellers is beginning to change. Self-published books are on the rise around the world and have seen solid growth. The majority of self-publishing authors have their books printed to the delight of the printing industry.
In the past, it was just wishful thinking for most of us to publish a book. The obstacles were relatively high. Finding a publisher often involved a never-ending process of cold-calling. And taking matters into one's own hands was beyond many a budget.
With self-publishing, however, this has suddenly changed. Initially ridiculed throughout, it is now an integral part of the publishing landscape. It creates a direct connection between authors and readers – at first glance, this means that publishers and booksellers are initially no longer needed.
In addition, it allows new business models to be established - and the time intervals at which content is brought to market are also significantly shorter. In terms of quality, self-publishing titles cannot always keep pace with professional publishing products. But the authors recognize that professionalism pays off and are increasingly investing in cover design, layout and editing.
Amazon helps self-publishing make a breakthrough
Digital printing and the right finishing 4.0 solutions from Muller Martini
, the internet and tablets have paved the technological ground for self-publishing and create an environment in which everyone can make their dream of publishing their own book come true. As is so often the case, Amazon has helped self-publishing make a breakthrough by establishing two platforms on the market: Kindle Direct Publishing (KDP) for electronic books and CreateSpace for printed books.
Amazon Vice-President Russell Grandinetti noted in an interview with German news magazine Der Spiegel: “In the book market, only authors and readers are absolutely essential. For everyone else, there are both opportunities and risks.” Although the company does not like to discuss figures, it is now one of the largest producers of books on demand. However, the books are stuck in their own world and can only be purchased via Amazon.