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Gulf Print & Packaging – Focus on Finishing 4.0

Muller Martini presented its Finishing 4.0 solutions to large numbers of visitors at Gulf Print & Packaging, the Middle East’s leading graphic arts trade fair.

Muller Martini was present at the booth of its partner Giffin Graphics, which has its headquarters in the United Arab Emirates. Questions asked by the numerous trade fair visitors revolved around the topic of Finishing 4.0 to a large extent. Many printing and bookbinding companies, based in all Arab countries, that are gearing up to enter digital printing were curious about what direction digital printing will develop in and what entry-level solutions Muller Martini offers for digital print finishing.
Numerous visitors to Gulf Print & Packaging were interested in Muller Martini’s Finishing 4.0 solutions.
Enrico Farinacci (center) Muller Martini Sales Manager for the Middle East, and Imad Chebaro from the Lebanese Muller Martini agency Middle East Graphics in conversation with a customer.
Interest in this topic was particularly great for two reasons. First, smaller systems are chiefly in demand for digital production in the Middle East. Second, the two Swiss machine manufacturers Muller Martini and Hunkeler had showcased combined book block solutions at Hunkeler Innovationdays in Lucerne a few weeks previously. Such solutions provide a seamless, integrated workflow based on the Connex data and process management system. Specialists from Muller Martini and Hunkeler, who were likewise present at the Giffin booth, therefore presented the advantages of integrated production solutions to representatives of the graphic arts companies during in-depth individual discussions at the trade fair.

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